Skip to main content
Ellos Group
  • About Us Open link menu
    About Us
    • How we do business
    • Business Inquires
    • Strategy
    • Markets
    • Values
    • History
    • Financial Reports & Presentations
    • Corporate governance Open link menu
      Corporate governance
      • Board of Directors
      • Bonds
      • Ellos Group Management
      • General meeting Open link menu
        General meeting
        • Annual general meeting 2025
        • Extraordinary general meeting 2025
    • Contact
  • E-commerce platform Open link menu
    E-commerce platform
    • Ellos
    • Jotex
    • Homeroom
    • Elpy
  • People Open link menu
    People
    • Life at Ellos Group
    • Teams Open link menu
      Teams
      • Get to know us
    • Open positions
  • Sustainability Open link menu
    Sustainability
    • Our Approach
    • Environment
    • Sustainable materials
    • Supplier relations
    • Equality and diversity
    • Community
    • Sustainability reports
  • Media Open link menu
    Media
    • Press releases
    • News
    • Subscribe
    • Image gallery
    • EN Current language English, click to switch language
    • SV Switch to Swedish
  • Please fill out this field
  • Facebook Linkedin Twitter Email
Please fill out this field

Board of Directors

Breadcrumbs

  • Home
  • About Us
  • Corporate governance
  • Board of Directors
Board of Directors
More
Morten E. Astrup

Morten E. Astrup

Read more
Chairman of the board

Joakim Friedman

Read more
Board member
Mariette Kristensson

Mariette Kristensson

Read more
Board member
Chairman of the board

Chairman of the board of directors since 2024. Chairman of the board of directors' audit committee and remuneration committee.

Born: 1975.

Education and work experience: Master of science in business and economics from the Norwegian School of Management and City University London. 16 years of experience as a board member of various publicly traded companies in Norway, as well as founder of Neptune Properties AS and ØRN Norden AS. Since 2008, Morten Eivindssøn Astrup has served as chair and Chief Investment Officer of Storm Bond Fund in Luxembourg. 

Significant board assignments: Chairman of the board of directors of Surfside Holding AS and Hunter Group ASA. Chairman of the board of directors and CIO of Storm Bond Fund (UCITS). Board member of Storm Capital Management AS and Jacktel AS. 
 

Board member

Board member since 2024. Member of the board of directors' audit committee and remuneration committee.

Born: 1979.

Education and work experience: Master of business administration from the Stockholm School of Economics. CEO and founder of Rainbow Bay AB. Founder and former deputy CEO of Sportamore AB.

Significant board assignments: Board member of Rainbow Bay AB (Wallism) and JMF Holding AB.

Board member

Board member since 2025. Member of the board of directors' audit committee and remuneration committee. 

Born: 1977.

Education and work experience: Master of business administration from the Stockholm School of Economics and a master's degree in economics from Lund University. CEO of Reitan Convenience AS and EVP of Reitan Retail AS. Former CEO of Reitan Convenience Sweden AB and board member of Sportamore AB, Oriola Oyj, and BHG Group AB.

Significant board assignments: Chairman of the board of directors of Reitan Convenience Sweden AB. Board member of Mariettes Arc AB and Eidra Group Holding AB.

Hans Lindau

Hans Lindau

Read more
Employee representative Unionen

Sofia Svensson

Read more
Employee representative Unionen
Åsa Tobrant

Åsa Tobrant

Read more
Employee representative Handels
Employee representative Unionen

Board member since 2024. Employee representative for Unionen.

Born: 1967.

Education and work experience: Special course ADB, PTK's corporate governance training, Unionen's leadership program and various other trade union training courses.

Significant board assignments: Board member of Transportfackens Yrkes- och Arbetsmiljönämnd.

Employee representative Unionen

Deputy employee representative for Unionen's employee representative since 2025. 

Born: 1984.

Education and work experience: Studies at the Swedish School of Textiles in Borås. Previously held various positions at Nelly Group AB (publ), as well as roles in purchasing and sales at Seger Europe AB and in sales at Oscar Jacobson.

Significant board assignments: –

 

Employee representative Handels

Board member since 2024. Employee representative for the Swedish Commercial Employees' Union (Sw. Handelsanställdas förbund).

Born: 1967.

Education and work experience: Various courses and programs in areas such as textile knowledge and sewing, as well as business administration and corporate board training FAFS 1 and has held several positions within Ellos Group.

Significant board assignments: Chairman of department 12 within the Swedish Commercial Employees' Union. Board Member of Arbetarnas Bildningsförbund. Lay judge of Borås District Court.

Satu Tervo

Satu Tervo

Read more
Deputy employee representative Handels
Deputy employee representative Handels

Deputy employee representative for the Swedish Commercial Employees' Union's employee representative since 2024.

Born: 1977.

Education and work experience: Corporate board training FAFS 1. Vice chairman of the Swedish Commercial Employees' Union and has held several positions within Ellos Holding.

Significant board assignments: Auditor for department 12 within the Swedish Commercial Employees' Union.

Quick Links

  • About us
  • E-commerce sites
  • People
  • Sustainabilty
  • Media

Signup for alerts

Be notified of any news, reports or updates straight
to your email address

Signup

Stay in touch

Keep up to date on social media

Footer

  • Cookie Policy
  • Privacy policy
  • Cookie settings
  • Sitemap
  • Copyright © 2025

Delivered by Investis Digital

cookie consent setting